NHRA announces Mellow Yellow as title sponsor in 2013

The NHRA has announced today that a six-year agreement for Mello Yello to replace Full Throttle as its title sponsor, starting in 2013. The deal through 2018 will extend Coca-Cola's title-sponsor partnership with the NHRA Drag Racing Series to 17 years. 

Let the "Cole Trickle" jokes start here...