The new Ram 1500 has been named 2013 North American
Truck/Utility of the Year by a panel of automotive experts. The award is unique
and considered by many to be one of the world's most prestigious based on its
diverse mix of 49 automotive journalists from the U.S. and Canada who serve as
the voting jurors.
The winners were announced at a news conference today at the
North American International Auto Show in Detroit.
"For the Ram Truck Brand, this ranks as one of the
proudest days in our history," said Fred Diaz , President and CEO – Ram
Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "Every truck-maker
aspires to win the North American Truck/Utility of the Year. I tip my hat to
the folks who worked behind the scenes to make the 2013 Ram 1500 a
technological triumph.
"In no other truck will you find Ram's incredible
combination of best-in-class fuel efficiency – 25 miles per gallon -- Pentastar
and HEMI engines matched to TorqueFlite 8-speed transmissions, air suspension.
Uconnect Access and 12 fuel-saving technologies that have raised the bar in the
fullsize pickup segment."
This is the 20th year of the awards. The Ram has won North
American Truck of the Year honors just once: in the award's inaugural year
1994.
For 2013, the new Ram 1500 offers buyers best-in-class 25
MPG fuel efficiency, new technology and new features without sacrificing
capability. Ram 1500–the most recognizable pickup on the road–marks a milestone
for Ram as this truck delivers a truckload of pioneering and fuel-saving
systems. Equipped with a choice of engines, including the legendary 5.7-liter
HEMI® V-8 engine or the award-winning Pentastar V-6, the Ram 1500 offers the
best powertrains in the industry and are known for their reliability.
The 2013 Ram 1500 features first-in-segment technologies:
eight-speed automatic transmission, stop-start system, thermal management
system, pulse-width modulation and active aerodynamics, including grille
shutters and active air suspension. The 2013 Ram 1500 is available in nine trim
levels and starts at $23,585 including $995 destination charge.
Ram engineers changed every area of the truck – from a newly
designed frame to new engines and transmissions to a new interior with the
next-generation Uconnect® access system. With best-in-class ride and handling
and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content,
performance and capability to truck buyers.
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